MySpace is launching a SelfServe for its network, which will usher in a self-service advertising platform for marketers. Showcased at the ad:tech conference tomorrow, it's specifically designed for small businesses, politicians, and others, who would like to take advantage of MySpace's social network for advertising. Somewhat similar to Google AdSense, there will be targeted ads that will display across its network.
Even though this is geared for small businesses, anyone will be able to create an ad. And it looks like you'll be able to leverage your friends network for pushing ads, which makes it very similar to ad networks you'll find for Facebook and also makes it a viable option for users that already use MySpace as a platform for their own growing online presence.
Users will be able to customize ads to a certain extent, and target them based on region and demographics, as well as interest categories. MySpace will also offer analytics for tracking the performance of your ads. Did MySpace beat Facebook to the punch, and will this compete with Facebook's own advertising network?