It's tricky to offer Memorial Day tributes on Twitter, but the National Guard has risen to the occasion with a Vine that manages to be both cool and respectful:
There was no such standout in the corporate world. For brands without an obvious military connection, the holiday can pose a dilemma: Ignore it and you can appear callous, but attempt to celebrate it and you can look like you're commercializing it.
[seealso slug="social-media-brand-mistakes"]
Most brands made due with appreciative messages about the sacrifices made by the men and women in our armed forces. A collection of brand tweets by comedian Joe Mande, though, shows not everyone managed to pull it off:
Active duty, veterans & spouses get 10 free wings when you dine with us today. Thank you for all you do. #MemorialDay pic.twitter.com/PBq9GVfhVA— Hooters (@Hooters) May 26, 2014
Take time to enjoy the sweeter things in life today, & to remember those who made the sacrifices for us to enjoy them pic.twitter.com/6LcJfIosi0— Cinnabon (@Cinnabon) May 26, 2014
This #MemorialDay, let’s give thanks and remember. pic.twitter.com/l0PXB1GbvJ— BabiesRUs (@BabiesRUs) May 26, 2014
To those who fought for us all – this one’s for you. pic.twitter.com/KQcFkFXvqx— Cabo Wabo Tequila (@CaboWaboRocks) May 26, 2014
Happy #MemorialDay to all our cheesy fans...like @BradPaisley! See what Brad would do #ForTheLoveOfCheese here - http://t.co/NksmVr8KJm— Kraft Cheese (@kraftcheese) May 26, 2014
We salute our troops and veterans. Thanks for always going to bat for us. #MemorialDay pic.twitter.com/YEqzgQxbyN— Louisville Slugger (@sluggernation) May 26, 2014