![NBC Hopes for Twitter Gold Medal at Olympics [VIDEO]](https://helios-i.mashable.com/imagery/archives/05uXmys8xzwHjkSLwLTWaZk/hero-image.fill.size_1248x702.v1647021160.jpg)
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The approaching 2012 Olympic games are sure to shatter world records, but NBC hopes to set records of their own with this year's social media campaigns. And the network is already off to a good start -- Twitter reports there were more tweets about the Olympics during only one day of trials than the entire 2008 summer games.
While some fear NBC's online streaming of the games will be a personal blow to their viewership during primetime broadcasts, NBC tells the Wall Street Journal the streaming gives the network increased opportunity for online chatter.
Twitter and Facebook will be integrated into airings, the WSJ reports, using tools like the "Facebook Talk Meter," to reveal on air what users are talking about online.
Watch the video above to learn more about NBC's Olympic social media usage.