Meet "Heidi," Nestle's Social Media Spokesmodel [VIDEO]

Nestle, which has had an awkward time embracing social media, has launched an uncharacteristically zany and slightly lewd series of web shorts.

The shorts, called "A Moment With Heidi," feature a pigtailed Bavarian woman using her downtime to daydream as she microwaves a Lean Pockets Pretzel Bread Sandwich. The six (so far) videos range from zany (Heidi bouncing a basketball while painting and playing a keyboard with her foot or arm wrestling, above) to prurient (Heidi getting her face splashed while playing “Milk Pong").

Nestle's not alone in taking a more adventurous approach to web advertising than traditional TV allows. Brands ranging from Ford to K-Swiss have recently pushed content that would get a PG-13 or, in K-Swiss's case, R rating to attract the attention of Gen Y'ers on the web.

Whether Heidi will gain a similar following remains to be seen. So far, the videos have only gotten views in the three- and four-digit range and the brand’s Facebook Page has about 29,000 fans.