In another big move for the developer and operator of specialty niche e-commerce websites, NetShops has appointed Ash ElDifrawi as the company's first Chief Marketing Officer. The appointment comes after NetShops named Carter Cast, former President and CEO of Walmart.com, as its CEO last year. This is the latest effort NetShops has displayed in looking to build up an all-star executive team.
ElDifrawi will be responsible for managing the company's overall marketing strategy, which includes online marketing, brand marketing, SEO and strategic planning and corporate communications. With 15 years of marketing, management and strategy experience from executive positions at Google and Wrigley, ElDifrawi has had his hand in steering some of the biggest brands in the world. At Google, ElDifrawi lead Brand Advertising for Google and YouTube, and was also the architect of the Google Brand Accelerator.