Those 184 million viewers consumed a record 42.6 billion videos, new comScore data reveals. That's 21.1 hours, or 1,268 minutes, per viewer. Almost half of the videos were watched on YouTube or other Google sites. In the distant runner-up spot, VEVO accounted for 827 million of the views compared to Google sites' nearly 21 billion.
The numbers are likely to grow in the coming months as YouTube launches its premium video channels anchored by celebrities and content producers such as Ashton Kutcher, Madonna, Shaq, The Wall Street Journal, The Onion and Lionsgate, among many others.
Below is a breakdown of the top 10 video content properties ranked by video views for the properties with the most unique viewers. The numbers take into consideration progressive downloads and live streams as well as long-form, segmented content (for example, each segment of a TV episode with ads within it counts as a viewed video), comScore reports.
Google sites (primarily YouTube): 20,933,113,000 views
VEVO: 827,008,000
Hulu: 791,370,000
Microsoft sites: 661,142,000
Yahoo sites: 551,674,000
Viacom Digital: 540,898,000
AOL: 410,903,000
Facebook: 346,017,000
Turner Digital: 223,524,000
NBC Universal: 134,021,000
Total: 42,593,095,000
The average length of the videos were 5.5 minutes. Does the 42 billion figure surprise you? What was the best video you watched in October?
Bonus: YouTube’s 20 Most-Shared Ads in October
The Mashable Global Ads Chart lists viral commercials but does not include music videos, user-generated content or movie trailers.