LONDON -- It's not your imagination, people who live in different parts of Britain do have distinct regional personalities.
An online survey of almost 400,000 people carried out by researchers from Cambridge University and published in PLOS ONE this week shows that personality traits are unevenly distributed, with some being more prevalent in certain parts of Britain than others.
People living in London, somewhat predictably, don't score well when it comes to agreeableness, while Wales looks quite neurotic and Scotland emerges as conscientious and open.
The research found that factors such as climate and economic conditions affect people's values and beliefs.
The scientists behind the study focused on the so-called "Big Five" personality traits: extraversion, agreeableness, conscientiousness, neuroticism, openness.
The heat maps (below) show how different regions scored on these traits. Blue indicates low levels of a trait, while red shows high levels.
1. Extraversion
2. Agreeableness
3. Conscientiousness
4. Neuroticism
5. Openness
