Pop star Katy Perry unveiled PrismLights on Monday, an interactive website that compiles Instagram photos tagged with #KatyUnconditionally onto a map. Perry wants fans on Instagram to show her and their fellow "Katy cats" what unconditional love means to them.
"Unconditionally" is Perry's latest single from her fourth studio album, Prism. Perry's teams at Direct Management and Capitol Records partnered with digital agency Icon Interactive to launch the project on Monday, Instagram told Mashable.
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"Katy has always said her new album Prism is all about letting the light in, and she wanted to hear from the fans what or who lights up their lives," said Bob Semanovich, Capitol Music Group's senior vice president of marketing.
The map, which shows countries and continents shaped as prisms, will become more illuminated as more photos are uploaded. The site's visitors can view the submitted photos and their captions by clicking around on the map. People can easily find their submissions by connecting their Instagram accounts to the site; this will illuminate their own photos.
The song's Victorian-style music video, below, debuted last week.
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