P'Trique, of Sh*t Fashion Girls Say fame, is back again, this time in a promotional video for Net-a-Porter's discount site, The Outnet.
[seealso slug="new-york-fashion-week-tumblr"]
In the video, P'Trique -- who's racked up a little too much on her credit card, thanks to The Outnet -- lands a job at the company. On one assignment, she takes a conference call from London and Shanghai to discuss local sourcing in China -- though she spends a lot more time discussing her own outfits with co-workers.
Soon, she's up for a promotion. But she can only get promoted, the video indicates, if people share the video with the hashtag #InsideTheOutnet.
A spokesperson for The Outnet says a similar video was developed for the company's annual meeting, and proved so popular that The Outnet decided to develop a public version for consumers.
The spokesperson added that the video isn't designed for recruitment purposes, per se, but meant to boost general brand awareness.
The Outnet isn't the first brand to adopt P'Trique as the star of its online video: Maybelline used the character to announce a spokesmodel in April 2012.
The Outnet's video is, in my opinion, more amusing, but its call to action is confusing. I imagine it would have been more fun (and shareable) if viewers could get more involved in P'Trique's promotion -- perhaps by making public endorsements on Twitter and/or LinkedIn.
BONUS: 15 Wannabes Who Found Fame on YouTube [VIDEOS]
[nggallery ID=645]