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Reuters has chosen the Attributor Corporation to protect its content.
Attributor will now be fingerprinting original Reuters content as well as monitor the vast Internet for analyzing the distribution of Reuters' content across the web. As Reuters continues to modify and enhance its online distribution and strategy, Attributor will better enable the news provider to better spread content while keeping it protected. This move is part of Reuters' larger effort to engage in new syndication options, and offer targeted products for the market and consumers. This was emphasized and readdressed by CNN's decision to no longer use Reuters for content.