Remember Joost? There was a time when the peer-to-peer video sharing site was one of the hottest startups on the planet, with famous founders, tens of millions of dollars in investment, and thousands of people clamoring for invites.
But those days are long over, as the likes of Hulu and YouTube have plowed past it in the realm of video content, without the download that Joost required until relatively recently. Today, Joost as we know it met its demise as its assets were acquired by Adconion Group.
According to C21 Media, “Adconion will use the Joost acquisition to build up its online video ad network Adconion.TV, which it launched out of its US base a year ago,” though Joost.com will still remain operational as “a means for clients to showcase and distribute their branded entertainment.”