Mashable teamed up with (RED) last Wednesday to set the world record for most Vine videos sent for a social cause. With your help, we succeeded, and the challenge demonstrated the power of social media for social good.
(RED) and Johnson & Johnson are continuing the fight for an AIDS-free generation on other popular social networks with the SHARE (RED), SAVE LIVES campaign. For every person who shares the infographic below (by tweeting it, pinning it or liking it on Facebook), Johnson & Johnson will donate $1 to the Global Fund to Fight Aids, Tuberculosis and Malaria -- up to a total of $100,000. That can provide up to 250,000 days of life-saving HIV/AIDS medicine.
The infographic shows the progress the world has made fighting AIDS since 2003, a year that saw 563,478 new infections via mother-to-child transmission. So far, 2013 has seen 330,000 new infections. Hopefully, 2015 will be a year with nearly zero new infections.
"We are excited to join (RED) and their SHARE (RED), SAVE LIVES campaign," said Anu Gupta, director of corporate contributions at Johnson & Johnson, in a press release. "Through collective social action, we can all accelerate the end of mother to child transmission of HIV."
How you can help:
Like the image on (RED)’s Facebook page
Retweet one of (RED)'s tweets about the image using the hashtag #shareRED
Re-pin the infographic from (RED)’s Pinterest board
Pledge to share the infographic on your social networks on Causes.com
