Square on Monday introduced an app called Square Order that lets you preorder meals and coffee from restaurants.
The app, which is available on iOS but still in beta on Android, is pretty much the same thing as Square Market, an Amazon competitor that Square introduced in 2013. Square added a restaurant preorder feature to Market last month. While Square Market is designed for the desktop, Square Order is an app designed for mobile use.
[seealso slug="square-headquarters"]
A Square rep says Square Order works with only a few restaurants in New York and San Francisco right now. She declined to say which restaurants are using it and how many are on board. In iTunes, Square says you can order from Whole Foods stores in the San Francisco Bay Area.
On the same day Square launched Square Order, it pulled Square Wallet from the App Store. Launched in 2011, Square Wallet lets you preorder items from participating restaurants (including Starbucks) and then pick them up just by using your name. The Square rep says Square Order works the same way. She added that the company will continue to support Square Wallet even though it's no longer in the App Store.
With Square Order, the company again finds itself in a category of similar services like GrubHub Seamless, which also offers restaurant deliveries.