An Australian startup called Sharetapes Rick Rolled its way to fame with a Vine that Mashable and NowThisNews deemed the best for any startup at South by Southwest this year.
The Vine, below, tersely outlines the company's business model: NFC- and QR code-enabled physical cards that hold information like songs and videos.
Retweet #sharetapes for the #6secondpitch contest from@mashable & @nowthisnews at #sxsw vine.co/v/bwmXxlLgL91 To Win A Free Sharetape!— Sharetapes (@Sharetapes) March 10, 2013
Sharetapes won #6SecondPitch, a contest put on by Mashable and NowThisNews. The startup will now get a sit-down meeting with a partner at Lerer Ventures this month.
Meanwhile, runners-up in the contest also included the following Vines:
c3po discovers @iugu - do you want to know more? #6secondpitch #mashable - RT vine.co/v/bHvrQtM9dLW— Patrick Negri (@patricknegri) March 5, 2013
Excited! RT “@zakmediayogi: RT #6secondpitch @mashable @nowthisnews for #helloifancyyou helloifancyyou.com vine.co/v/bHvTivTIjaY”— ifancyyou (@helloifancyyou) March 6, 2013
Let’s help @coreyrawdon: RT his fun #6secondpitch featuring #grumpycat & @curatiant vine.co/v/bwnZLzV7nvP #sxswi— Noah Jeppson (@dfwcre8tive) March 10, 2013
RT our yummy #6secondpitch from scratch abt #Nommful, a platform created for the love of #FOOD! @mashable vine.co/v/bw5PLMd0eiW— Nommful (@Nommful) March 9, 2013