It's finally here.
The Super Bowl is Christmas, the Fourth of July and New Year's Day all rolled into one for the ad industry. The stakes are arguably even bigger for ad agencies than the teams taking the field.
In addition to watching and critiquing the ads in real-time, Mashable will also be monitoring social media, as brands reach for their "Oreo moment" this year.
Tune in at 6:30 p.m. ET for the triumphs, the laughs and of course, the epic fails at Super Bowl XLVIII in East Rutherford, N.J., where I will be joined by Landor Associates CMO Hayes Roth, Draftfcb CEO Lee Garfinkel, Gyro executive creator director Mike Tittel, Eleven chief creative officer Mike McKay, BarrettSF founder Jamie Barrett, Critical Mass creative chief Conor Brady, Adobe Systems senior director Alex Amado, BlogHer cofounder Elisa Camahort Page and Mashable's own Neha Prakash.