![SXSW 2012: Food Trumps Events on Social Media [INFOGRAPHIC]](https://helios-i.mashable.com/imagery/archives/06YeRwCUB2v06lY9H40Oxtu/hero-image.fill.size_1248x702.v1647020748.jpg)
The weekend may be over, but SXSW's social media conversations are still happening.
According to findings from the Meltwater Group, there were almost 330,000 conversations occurring in social spaces surrounding SXSW; 95% of those occurred on Twitter, still the network of choice for SXSW.
Tech companies at the festival released big news, and the surrounding buzz swallowed up a lot social bandwidth. The most highly anticipated announcement came Sunday afternoon, when Instagram announced it would finally be coming to Android, and that it had 27 million users.
Many were also talking about the death of check-in service Gowalla, an Austin company that launched at SXSW in 2009, and took the festival by storm in 2010, going head-to-head with Foursquare. The company shut its doors officially last weekend, a few months after an announcement that founder Josh Williams and others would be transitioning to Facebook.
Perhaps most interesting, Meltwater found that food reigns at SXSW. According to its data, attendees tweeted about food three times more often than panels or events. Free food giveaways are an important promotion strategy of SXSW -- people create Twitter accounts like @SouthByFreeNoms just to help fest goers find the best free snacks.
Check out the infographic from Meltwater below, and let us know what SXSW has you buzzing about.