AUSTIN, Texas -- R&B powerhouses D'Angelo and Mary J. Blige will lend their voices for SXSW Interactive, Samsung confirmed first to Mashable on Friday.
Both performances -- D'Angelo's on March 15 and Blige's on March 17 -- will take place at the Samsung Supper Club, continuing the tech company's consistent wrangling of big-name artists. In 2013, Samsung brought in Prince to headline the SXSW closing party. Last year, Kanye West and Jay Z kicked off Samsung's four-day SXSW concert series.
The two rooftop shows are invite-only, but Samsung device-owners will be able to access performance videos via the Milk Video app, Derrin Woodhouse, Samsung's senior director of experiential marketing, told Mashable.
But what's in it for Samsung? Like many brands at SXSW, the goal is to lure in music fans by leveraging artists to build buzz for certain products or services.
“SXSW represents a perfect intersection of technology, entertainment and music -- that's why we have continued to use this festival to showcase our latest innovations, including the newly announced Samsung Galaxy S6 and Galaxy S6 edge," explained Vince Hudson, VP of Samsung Electronics America's marketing operations.
The gadgets are on display at the Samsung Studio at 333 E. 2nd St.
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