For years, Target has worked with big name designers -- think Jean-Paul Gaultier and Proenza Schouler -- to produce affordable high-end lines for Target shoppers. This partnership takes previous efforts up a notch.
The Target Designer Sale on Gilt starts this Friday at noon ET, and Gilt members can expect an advance look at select items from this fall's three limited-edition designer collections before they arrive in stores.
The featured designers are apparel-maker Gaby Basora, who will bring her Tucker label to Target, decoupage housewares creative John Derian and the British luxury bag brand Mulberry.
Gilt, which focuses on online flash sales for premium goods, has been branching out of late to extend its exclusivity model to more mainstream consumers. It recently teemed up with Starbucks, for instance, to offer exclusive deals to My Starbucks Rewards customers. The Target initiative is another alternative digital rewards program that will give Gilt members the benefit of first-look access to Target items that typically sell out once they hit shelves.
