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The online division of The New York Times is in the process of launching TimesLimited, a Groupon-like daily deals service offered through e-mail.
Subscribers will receive offers on high-end goods and services from The Times's advertising partners. The focus on the high-end market closely aligns the service to Gilt City, Gilt Groupe's luxury-focused daily deals platform.
"It's our take on the group buying space, with a focus on premium products and experiences offered for a limited time and in limited quantities," a spokesperson for the Times said. "These will be high-end offers curated for The Times audience," she added.