Don't drink and Tinder.
Tinder, the popular dating app, unveiled its first video ad on Thursday and, as one would expect, it's a paean to impulsivity, designed for alcohol and spring break.
A Bud Light advertisement shows up after Tinder users have swiped through four or five potential matches in the app. The short video spot flashes through pictures of young people having a conspicuous amount of fun, mimicking the feel of Tinder's swipe gesture, before promoting Bud Light's plan to launch another fake party town this year: Whatever, USA.
"We're thrilled to work with Bud Light as we introduce opportunities for brands to connect with our global community," Alexis Ginas, Tinder's head of global brand solutions, said in a statement. "The Bud Light campaign is a unique and fun experience for Tinder users that fits seamlessly into the platform."
That's for sure.