The moving, the powerful, the infuriatingly unforgettable -- these are the 12 most memorable marketing campaigns of 2012, according to Mashable staffers.
Beyond the 12 mentioned above, we'd like to award an honorable mention to Oreo. The company charmed millions with its timely, themed cookies -- like this one in support of gay rights, and this one for the Mars Curiosity Rover landing, which it posted to Facebook.
Reddit's Ask Me Anything (AMA) platform also came into its own this year, becoming a powerful marketing vehicle for writers, comedians and other creative professionals, as well as the president.