For the first time, brands and marketers have access to an analytics dashboard for Tumblr: Partner Union Metrics, which Tumblr named its first "preferred" analytics provider in October, has now made its product available to the public after a beta testing period with 150 companies.
Union Metrics allows users to access sharing data on individual blogs and topics, as well as identify popular contributors, curators and trends.
Such data is costly, however: Access to the company's dashboard begins at $500 per month. At that price, customers can create five user accounts to track one topic and 10 blogs. A $999-a-month plan enables tracking of up to 10 topics and 20 blogs.
Marketers have long been asking Tumblr for an analytics platform, and many have expressed willingness to pay for it. Whether non-agencies are willing to pay for it at this price is another question.
For comparison's sake, access to Union Metrics' Twitter-tracking tool begins at $84/month.
In a blog post, the company indicated it was working on lower-priced packages however, including one for non-businesses.
