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Unable to choose just one deserving charity, Jackman split the $100K between two causes. $50K went to Operation of Hope, a not-for-profit medical foundation that donates surgical procedures to children in developing countries born with facial deformities.
The remaining $50K went to Charity:Water, a New York-based initiative that brings clean, safe drinking water to people in developing nations. It's a cause that's very familiar to those in the social media space: in September 2008, Mashable, our Twitter followers and Twitter users Paull Young and Sarah Townsend raised enough to fund the building of a well. In December 2008, social media thought-leader Laura Fitton raised $25,000 for Charity:Water by hosting the Well Wishes campaign on Twitter. And in February 2009, we were proud to play a part in Twestival, a global Twitter fundraiser that earned a staggering $250,000 for the cause. This month, the Twestival drill began in Ethiopia, and the team posted videos (below) documenting the event.
Social media - and Twitter in particular - has played host to scores of successful charity campaigns. You can read more about these in our charity section.