Aiming to score some publicity as well as crowdsourcing, Time magazine is teaming up with Twitter to choose its Person of the Year.
Using Poptip to gather the tweets, the publication will be assessing tips from readers that contain the hashtag #TIMEPOY. The public has until Dec. 4 at 11:59 p.m. ET to get in their suggestions. Despite the mechanism, the vote will not be based on the amount of tweets a single entrant gets. Instead, the editors at Time will independently choose its honoree.
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Time will also share Vine videos of a few contenders and feature some fans' posts on time.com. Managing Editor Nancy Gibbs will announce the Person of the Year on NBC's Today on Dec. 11.
The Person of the Year feature has run since 1927, when Charles Lindbergh took the honor. Last year's Person of the Year was President Obama.
Though Twitter has teamed up with various TV networks in recent years, it has announced deals with relatively few magazines. One exception is People, which teamed up with the social network earlier this month for behind-the-scenes coverage of the Country Music Association Awards.