Grim doesn't begin to describe the horrific scenario outlined in this advocacy ad from Unicef UK.
In the ad, a boy of about 4 or 5 sporting a bruise on his face walks into a pharmacy to get a prescription for gang violence. The pharmacist gives him an elixir and advises him to take a drop on a cube of sugar. "It'll keep you safe, OK?"
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Sadly, the conversation is all a dream in the boy's head, and the pharmacist is merely an action figure. A message at the end reminds us that every five minutes a child dies as a result of violence. "There's no vaccine. There's only you," it continues.
The ad then advises viewers to visit unicef.org.uk/violence. The ad comes on the heels of a Unicef UK report that 340 people under age 20 die every day, mostly from interpersonal violence rather than war.
[h/t Unruly]