Its latest Google Doodle, a watercolor-style pastoral scene, swaps the "l" in the Google logo for a tree with a yellow ribbon tied to it. Displaying yellow ribbons is a tradition that predates the civil war in songs and folklore as a symbol of loyalty to loved ones welcomed home.
"In recent years," says the website of Yellow Ribbon America, "it has been displayed to show our support for our service men and women to keep them first and foremost in our hearts and prayers."
Veterans day, originally named Armistice Day, is celebrated in the U.S. every Nov. 11, the day fighting between the Allied nations and Germany officially ended in 1918. Google last honored the holiday with a Doodle in 2009.
The annual National Veterans Day Ceremony will take place on Friday at 11 a.m. ET in Arlington National Cemetery. Regional sites for Veterans Day activities can be found at the Department of Veterans Affairs website.
BONUS: More Google Doodles