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Wal-Mart is going to set up a Facebook Group called "Roommate Style Match" in order to harness college students for the back-to-school shopping season.
The activities in this group let you take a quiz to determine your dorm style. You'll then be given a list of items (sold at Wal-Mart) that are recommended for you, based on your style. These recommendation lists are downloadable, and also provide direct links to Wal-Mart's retail site. To make it social, though, you'll also be able to mesh styles with your roommate. Promoted in this group are eco-friendly products, as well as "Soundcheck" which is Wal-Mart's website showcasing musical performances from singers like Bon Jovi and Mandy Moore.
I must say, this may prove to be a useful way to get students to buy Wal-Mart products, either online or in the store itself. Incorporating even more social aspects to this group, or maybe even making a Facebook application, may be worth their while.