Last week, we reported that YouTube and Warner Music had settled their differences and were going to bring Warner Music artists and content back to YouTube. YouTube and Warner, however, had made no announcement.
Now it's official. In an early morning conference call, YouTube and Warner Music announced that they had struck a partnership that will bring their music content back to the video sharing service. That means Green Day, Madonna, Death Cab For Cutie, Diddy, and others will be available again.
While the announcement wasn't unexpected, the call did reveal a few new details, including:
- User-generated content using Warner Music artists and labels will make its return to YouTube as well.
- Warner Music Group will be allowed to run ads against its content.
- Warner Music will get a majority of the advertising revenue and will have the ability to advertise on not only videos of their artists, but of any user-generated content using their music as well.
- YouTube now has deals with all four major record labels.