2012: Year of the Online Political Ad [INFOGRAPHIC]

 By 
Alex Fitzpatrick
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2012: Year of the Online Political Ad [INFOGRAPHIC]

The 2012 race to the White House is shaping up to be the most expensive in history -- and an ever-increasing amount of campaign spending is going towards online advertising and social media.

So far, presidential candidates have spent seven times the amount of money spent in 2008 on digital ads. Online ad spending has doubled as a percentage of campaigns' budgets over the same time period.

How's that money being spent? Mostly on campaign emails, but also on display ads, sponsored search terms, audio and video ads.

For more, check out the infographic below, created for TheDigitalCampaign.com, a blog dedicated to covering digital strategies for political campaigns.

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