When YouTube deals with content owners in the US, things go swimmingly. Mostly. There are some issues to do with financing and which material is most suitable to be uploaded to the Web that the Google subsidiary must handle along with its partners. By and large, however, the arrangements the company makes with distributors stateside is altogether painless. And pretty quick, too.
Not so when it’s EU regulators that Chad and Steve (and Larry and Sergey) have to contend with. While in attendance at the media conference MidemNet held this weekend in Cannes, France, Mr Hurley said that he considered steps taken by Brussels to alter the media licensing process has “made things worse,” reports Robert Andrews of PaidContent.org. He claims YouTube is now required to spend a great deal of time managing red tape at the same time that they have startups lining up at their door seeking partnerships.
The YouTube co-founder of course hopes to see the EU’s bureaucratic framework built to deal with matters of content distribution streamlined (and blanket the continent) in order that the video host be able to reach out to both video source and viewer without having to juggle much paperwork.