A 3-on-3 league for retired NBA stars co-founded by Ice Cube? Yes, please!

It sounds weird. It sounds ridiculous. It sounds awesome.
 By 
Sam Laird
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

There's really no appropriate reaction here other than something along the lines of: Wait, are you serious because, umm, hell yes?!?!

You'll want to be sitting down for this, basketball fans. Ice Cube and veteran entertainment honcho Jeff Kwatinetz have cofounded a half-court 3-on-3 basketball league featuring former NBA stars including Allen Iverson, Stephen Jackson and Bonzi Wells.

It sounds weird. It sounds ridiculous. But most of all, it sounds awesome.

Details are incomplete but the BIG3 league, as its called, was officially announced by Mr. Cube and Mr. Kwatinetz on Wednesday. Highlights include playground-style rules such as a "do or die" shot to determine who gets the ball first. Game length will be determined by score, not time, with contests going to 60 points by twos and threes. Halftime will occur when one team reaches 30 first.

The list of NBA players who are committed, meanwhile, reads like a who's-who of basketball antiheroes from the mid-aughts. Nine former NBA players have so far signed on to captain teams as well as play.

There's Iverson, who requires no introduction but does provoke one obvious question: Will his squad practice?

There's Jackson, who once brawled with fans in Detroit when he played for the Indiana Pacers. More recently, he functions as a sort of keeping-it-super-duper-real commentator on NBA happenings.

There's Wells, who was once a rising star with Portland's "Jail Blazers" teams then later played in China.

There's Jason Williams, the flashy point guard who was named to High Times' all-stoner team. (The BIG3 league also features Mike Bibby, the steadier hand who replaced Williams with the Sacramento Kings. Storyline alert!)

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Also signed on to hoop are former NBA stars Chauncey Billups, Kenyon Martin, Jermaine O'Neal and Rashard Lewis. Iverson is set to be a player-coach, while older former NBA stars Gary Payton and George Gervin will coach but not play. (Roger Mason Jr. is the league commissioner, because of course a former San Antonio Spur would be league commish.)

We have questions. Many questions. So many questions! Among them:

  • Who can still ball?

  • Who's gotten fat?

  • Will players dunk?

  • Can players dunk?

  • Will someone forget to stretch and pop an Achilles or slip a disc mid-game?

  • Will the league's official shoe be the Air Monarch?

  • What did we do to deserve this blessing?

The BIG3 league's rules look pretty amazing, too. There will be something called a "four-point circle," from which made shots will be worth, you guessed it, four points. There will be no fouling out. You gotta win by four points, meaning extra close games could drag on for eternity, just like at the playground. Defensive rebounds that touch the rim MUST BE CLEARED (yes, that one is listed in all-caps on the website). You can play any type of defense you want. (A one-two zone perhaps? A two-one zone? A one-one-one zone? It's all legal!)

The league will feature eight teams total, according to Wednesday's introductory press release. Teams can include five players, a head coach and an assistant coach. Four games will take place every weekend from June 24 through August 12. Each week's games will happen on the same day in one venue as part of an eight-city tour. Playoffs will follow the conclusion of the regular season. The league's 40 players will earn 52 percent of the revenue it generates.

It all sound kind of crazy, but the moment is actually ripe for something like this.

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From left: Kwatinetz,  Lewis, Iverson, Cube, Martin, and Mason Jr. attend Wednesday's introductory press conference. Credit: Michael Loccisano/Getty Images for BIG3

The budding success of a delightfully anarchic production called The Basketball Tournament over the past two years has proven a market for alternative basketball content that can occupy the NBA off-season. Meanwhile FIBA, international basketball's governing body, is pushing for 3-on-3 hoops to become an Olympic sport.

"Three-on-three basketball is the most played sport in the world. It is a universally beloved form of basketball that truly highlights a player’s technical skill set," Kwatinetz says in the league's introductory press release. "The BIG3 will bring our favorite basketball stars to one of the most popular forms of the sport. The league promises to deliver fun, exciting and fast-paced basketball played by some of the game’s most talented players."

Sounds good by us. No, scratch that -- sounds great by us.

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Sam Laird

Sam Laird is Mashable's Senior Sports Reporter. He covers the wide, weird world of sports from all angles -- as well as occasional other topics -- from Mashable's San Francisco bureau. Before joining Mashable in November 2011, his freelance work appeared in publications including the New York Times, New York Times Magazine, Slam, and East Bay Express. Sam is a graduate of UC Berkeley and UC Santa Cruz, and basketball and burritos take up most of his spare time. Follow him on Twitter @samcmlaird.

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