Bye rosé! Blue prosecco is this summer's go-to drink
Since 2017 has been the Year of the Unicorn, we might as well go that same route with our trendy summer go-to drink as well.
Saraceni Wines makes a blue prosecco called Blumond, which their website describes as "a velvety and seductive sparkling wine that is deliciously fruity and presented in an exclusive and well recognizable bottle." The bright blue hue comes from the addition of blue curacao.
While Blumond is already available in the U.S. and China, it is only now making its way to Europe. The bright blue drink will launch next month in Sicily but some Italians are not having it.
In Italy, wine needs to have 10 percent alcohol content to be truly considered wine. Blumond only has 7 percent alcohol content, which means they could be forced to rebrand the beverage.
But beyond that, some Italian sommeliers have stated that they feel the blue drink insults the Italian's heritage of wine. The Daily Mail spoke to one sommelier that called Blumond embarrassing, saying it was not wine but "coloured liquids, dumb-downed hybrids with a watered-down percentage of alcohol."
For us wine-ignorant folk, this prosecco looks just fine and as we can see, it looks even better on Instagram. So we have no problem trying it out this summer to see if it's worth the attention it's getting.
If not, we'll always have rosé.
Christine is a Web Culture Intern at Mashable. She has previously written for FanSided and Saturday Down South. She has a B.A. from the University of California, San Diego and an M.S. from Hunter College. Before she started writing, she worked in education as a teacher and school leader for four years. Her special talents include being able to quote The Office on command, playing non-stop Overwatch for hours, and composing only the wittiest of Tweets (her own opinion).
