It's happened, someone's made a hairy belly waist pouch you can wear around town

It's magnificent.
 By 
Victoria Ho
 on 
Original image replaced with Mashable logo

You don't need to suck in that gut anymore, because now you can wear it proudly out of your shirt.

The Dadbag is a fanny pack (or bum bag, depending on where you're from) that looks like a hairy belly sticking out from under your t-shirt.

Made by London-based art director Albert Pukies, the currently one-of-a-kind waist pouch may soon become mass produced too, after Pukies' pictures of it started going viral on social media, including Weibo in China.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Pukies told Mashable he's already received several enquiries from manufacturers, and buyer response seems strong enough that he's considering launching a Kickstarter campaign.

If the Dadbag becomes real, Pukies envisions offering six models to choose from:

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Fashion statement or otherwise, the bag strikes us as a pretty clever design for security. If no one realises that's a bag, you won't get people picking it. And it looks nice and roomy, to boot.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

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Victoria Ho

Victoria Ho is Mashable's Asia Editor, based in Singapore. She previously reported on news and tech at The Business Times, TechCrunch and ZDNet. When she isn't writing, she's making music with her band

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