Facebook Dating finally arrives in Europe

Time to make use of the Secret Crush feature.
 By 
Rachel Thompson
 on 
Facebook Dating finally arrives in Europe

It's a weird time to be dating right now.

Facebook, nonetheless, is undeterred. From today, the social network's Facebook Dating platform is expanding to Europe after launching in the U.S. and 19 other countries around the world.

For the uninitiated, Facebook Dating is an "opt-in space within the Facebook app". You can create a Facebook Dating profile that's separate from your main profile (you'll need to be over 18 and using the most recent version of the app).

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The launch comes nine months after the intended release date was halted at the 11th hour after a leading data regulator raised concerns about privacy and the processing of personal data. In February, the Irish Data Protection Commission (DPC) visited Facebook's Dublin office and flagged that the social media company hadn't given ample information about how Dating would work, and hadn't given the regulator enough notice of the product launch (Facebook gave them just a few days warning). "Facebook has provided detailed clarifications on the processing of personal data in the context of the Dating feature," deputy commissioner Graham Doyle told TechCrunch. "Facebook has also provided details of changes that they have made to the product to take account of the issues raised by the DPC."

Facebook Daters have access to several features including Stories, much like you'd share on Instagram or non-dating Facebook. You can also share your existing Facebook or Instagram Story to your dating profile.

There's also a feature called Secret Crush, which lets you select up to nine of your Facebook friends or Instagram followers who you might be interested in. If your crush adds you to their Secret Crush list, you'll get a match. But if the crush you've selected isn't on Facebook Dating or they didn't add you to their crush list, then they'll never know how you feel. Unless you tell them, of course.

Virtual Dates are also an option for users — which is to be expected given the current, errr, situation we find ourselves in. Once you've matched with someone and you feel ready to, you have the option of video calling each other. Initiating a call will send an invite, which your match will need to accept before joining the call.

Much like non-dating Facebook, there are also events and groups, which can help you find people with similar interests.

There are security measures in place, like the ability to report and block anyone, as well as the prevention of people sending photos, links, payments, or videos in messages. Your Facebook friends won't be informed that you've joined Dating, nor will they be suggested as potential matches.

In case you're worried about your main Facebook profile being taken over by dating content, fear not. Your Dating profile, messages, and matches won't show up in your Facebook News Feed.

Facebook Dating is now available in the United Kingdom, Ireland, France, Germany, Spain, Greece, Italy, Belgium, Luxembourg, Bulgaria, Poland, Portugal, Austria, Norway, Switzerland, Cyprus, Czech Republic, Denmark, Estonia, Finland, Croatia, Hungary, Lithuania, Latvia, Malta, Netherlands, Romania, Sweden, Slovenia, Slovakia, Iceland, and Liechtenstein.

Topics Facebook

Rachel Thompson, sits wearing a dress with yellow florals and black background.
Rachel Thompson
Features Editor

Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.

A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.

Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.

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