Forever 21 removes controversial T-shirt after customer complaints
Forever 21 is under fire.
The mega retailer received backlash when web shoppers came across a men's T-shirt that read, "Don't Say Maybe If You Want To Say No."
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The phrase insinuates that the wearer will take your "maybe" as a "yes" which is both creepy and offensive.
Outraged customers tweeted that the $19.90 graphic tee was more than a fashion faux pas. The shirt's message crossed the line from playful phrases into rape promotion territory.
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After a flood of customer complaints the brand disabled the graphic tee, marking it with a "Sold Out" tag. While it's still visible on Forever 21's website, it is no longer available for purchase.
In response to a request for comment the company released the following statement.
"Forever 21 strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously. With regards to the T-shirt in question, upon receiving feedback from our customers, we took immediate action to have it removed from our website. We sincerely apologize to anyone who was offended by the product."
The fast fashion chain isn't the only brand making headlines for offensive merchandise. Earlier this month luxury label, Dolce & Gabbana was at the center of controversy after referring to a pair of its pom-pom flats as "Slave Sandals."
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Noelle Sciacca is a Fashion Reporter at Mashable. Noelle writes on the intersection of fashion and the media. A graduate of Liberty University with a degree in Business Marketing, Noelle previously worked for SELF Magazine and Lucky Magazine. At Mashable, her aim is to make the most innovative, entertaining, and empowering fashion content on the web.