You can help save the Great Barrier Reef by drinking beer
You've probably heard of pouring one out for the departed, but one Australian initiative wants you to pour one to save a life that's not lost just yet -- the life of the Great Barrier Reef.
After launching a crowdfunding campaign in December 2015, the Good Beer Company have finally realised their dream of a socially-minded brew, with the beverage launching in Queensland Monday.
The suitably named Great Barrier Beer comes in three forms; a kölsch beer, a cider and a blonde beer. All three environmentally conscious drinks were created by three chefs (Spencer Patrick, Ryan Squires, and Ben O'Donoghue) to directly impact the wellbeing of the Great Barrier Reef.
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They're are also petitioning for members of the public to vote for their favourite feel-good drink, with hopes that the most voted-for brew will be distributed nationally.
So just how does drinking beer translate to saving the "largest living organism" on earth? Half of the profits raised from each beer purchased will go directly to the reef via the Australia Marine Conservation Society (AMCS).
Campaign director for the AMCS Imogen Zethoven said in a statement "The Reef needs all of our help right now and this revolutionary beer is raising much needed funds to support our education programs with tour operators and farmers that will conserve our national icon."
