Ikea fashion has hit its peak with these custom Yeezys
If you thought Ikea was only for furniture, you're dead wrong.
Ever since Balenciaga tried selling a copycat version of Ikea's $0.99 FRAKTA tote bag for an incredibly inflated price, everyone's favorite place for end tables and Swedish meatballs has officially made it's mark on the fashion world. There have since been hats, gas masks, and even thongs made from the blue plastic bags.
Because Ikea is now ~fashion~, it was only a matter of time before someone merged the tote with one of the most coveted items in style - the Yeezy sneaker.
According to Hypebeast, Instagram user @brucehatoo Photoshopped these Ikea-Yeezy Boost 350 V2 hybrids in honor of Ikea's new hype.
Sneaker customizer Mache took this design seriously, and actually spruced up his “destroyed” pair of Cream Whites with a full FRAKTA treatment.
“I had seen @brucehatoo photoshop floating around,” Mache explains in the Instagram caption, “so I wanted to give the man some props as well.”
Mache then took the finished pair to his local Ikea superstore for a product photoshoot.
The idea isn't that out there - Kanye already has a special relationship with Ikea.
But, what's next? FRAKTA overalls? FRAKTA jewelry? Ikea might just have to open up a second store because it looks like the internet is already doing the branding for them.
Samantha was a Watercooler Web Culture & Lifestyle intern at Mashable. Follow her on Twitter @samiscelz.
