Justin Timberlake's Super Bowl halftime show reminded everyone of something really specific
Some people thought it was more Old Navy than Gap.
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Angie Han
on
Angie Han
Angie Han is the Deputy Entertainment Editor at Mashable. Previously, she was the managing editor of Slashfilm.com. She writes about all things pop culture, but mostly movies, which is too bad since she has terrible taste in movies.
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Halftime show or Gap ad?
Credit: Mike Ehrmann / Getty Images
Justin Timberlake's halftime show felt really, really familiar – and not just because he played the hits.
Hmm ... what could it be?
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Oh.
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But perhaps even more brutal are the folks who didn't find this particular Gap ad to be up to par.
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Aw, cheer up, JT. Not everyone thought your halftime show was a Gap commercial.
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As unfortunate as this for JT, it's a huge win for Gap. This company shot a series of ads so distinctive, so memorable, so popular, people are still referencing it two decades later.
Now that's branding.
