NBC enlists social media stars to help promote 'Superstore' Season 2
What's it really like to be a Cloud 9 employee on Superstore?
NBC recruited five social media stars -- including YouTuber Destorm Powers, Alex Lee (yes, the "Alex From Target" guy), Morgan Hanbery (who got famous for her "bullsh--t" make-up tutorial video), Vine star Splack and YouTuber Chloe Lukasiak -- to go behind-the-scenes of the NBC show.
The influencers created individual videos which they began posting Tuesday afternoon, following the release of the above video, promoting the premiere of Season 2 of the show.
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The series follows employees at a big-box retailer. It stars America Ferrera and Ben Feldman.
Superstore returns to NBC on Thursday night.
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
