Nick Viall has his own men's grooming startup, of course

The Perfect Gent indeed.
 By 
Emma Hinchliffe
 on 
Nick Viall has his own men's grooming startup, of course
A polished gent. Credit: phillip faraone/Getty Images for iHeartMedia

Now that he probably can't appear on the Bachelor franchise again, Nick Viall needs a new career.

The four-time Bachelor, Bachelorette, and Bachelor in Paradise star has a new endeavor: a men's grooming startup called The Polished Gent.

"I'm 36 years old, and I think I look young as f*ck. And we can all agree that I've polished up over the past few years. How did I do it? I have been using this amazing combination of products religiously," Viall said in an Instagram video announcing the line's launch.

The video is pretty self-aware — it pokes fun at Viall's career alternatives post-Bachelor, aka selling tooth whitener and Fit Tea on Instagram. Since the 21st season of The Bachelor ended in March, Viall has competed on Dancing With the Stars and stayed engaged to the woman he proposed to in the finale, Vanessa Grimaldi.

Now Viall will enter the hallowed realm of subscription boxes. The Polished Gent sounds basically like Dollar Shave Club — a curated selection of men's grooming products for thick, full hair and hydrated, smooth skin delivered to your home. From the startup's materials so far, the box sounds like a curated selection of different products, not Viall's own line.

The Polished Gent launches May 8, and you can request access now.

Maybe one day Viall's startup will sell for $1 billion? Sure beats selling software.

Mashable Image
Emma Hinchliffe

Emma Hinchliffe is a business reporter at Mashable. Before joining Mashable, she covered business and metro news at the Houston Chronicle.

Mashable Potato

Recommended For You
'Mike & Nick & Nick & Alice' review: Time-traveling gangster comedy is a must-see crowd-pleaser
Vince Vaughn, James Marsden, and Eiza González play an unconventional love triangle in "Mike & Nick & Nick & Alice."

Elle Fanning embraces her inner alien in 'Margo's Got Money Troubles' teaser
Elle Fanning in an alien costume in "Margo's Got Money Troubles."


This Texas startup believes AI can identify and stop mass shooters
Members of the FBI on scene after a mass shooting in Austin, Texas in March 2026.

How to watch Slovakia vs. Finland in men's ice hockey online for free
Ice hockey in the dark

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma

NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!