OpenAI, Jony Ive AI hardware faces reported delays

From software issues to a lack of computing power, OpenAI's foray into hardware may be in trouble.
 By 
Chance Townsend
 on 
Jony Ive presents the Fashion Icon award on stage during The Fashion Awards 2019
Credit: Lia Toby/BFC/Getty Images

OpenAI’s ambitious hardware partnership with former Apple Chief Design Officer Jony Ive has reportedly hit a snag, according to sources cited by the Financial Times.

Those familiar with the project told the FT that Ive’s startup — acquired by OpenAI earlier this year — is facing both software and hardware challenges with the device. The product is envisioned as a palm-sized, screenless gadget capable of interpreting its surroundings through cameras and microphones. The goal is to create a conversational, contextually aware AI assistant similar to Humane’s Ai Pin or Friend AI, with a planned release sometime next year.

But realizing that vision appears to be proving difficult. The team is reportedly struggling to overcome key development hurdles, which could push the release back to 2027. Among the problems are issues with software architecture, infrastructure, and design integration needed to make the device viable at scale.


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Privacy concerns are a major challenge, especially if the device is intended to operate as an "always-on" assistant. And then there’s cost: scaling the compute power needed for a consumer-level AI device could strain OpenAI’s already massive infrastructure budget.

A person close to Ive told the FT that OpenAI, compared to competitors like Google and Amazon, is "already struggling to get enough compute for ChatGPT, let alone an AI device." That’s hardly shocking, given that keeping ChatGPT online reportedly costs the company between $3 and $4 billion a year.

According to the report, the biggest sticking point is the "personality" of the AI itself. OpenAI reportedly wants it to feel like a friendly companion — without veering into the territory of a "weird AI girlfriend." As FT notes, devices like Friend AI have been criticized for the AI personality being "creepy" and "snarky." Many of OpenAI's ChatGPT models have also been criticized for being overly sycophantic as well. "OpenAI was looking for 'ways for it to be accessible but not intrusive,'" the FT writes.


Disclosure: Ziff Davis, Mashable’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.

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Chance Townsend
Assistant Editor, General Assignments

Chance Townsend is the General Assignments Editor at Mashable, covering tech, video games, dating apps, digital culture, and whatever else comes his way. He has a Master's in Journalism from the University of North Texas and is a proud orange cat father. His writing has also appeared in PC Mag and Mother Jones.

In his free time, he cooks, loves to sleep, and greatly enjoys Detroit sports. If you have any tips or want to talk shop about the Lions, you can reach out to him on Bluesky @offbrandchance.bsky.social or by email at [email protected].

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