Plus-size tights ad takes 'tone-deaf' to new heights

Companies, hello! Hope you are doing great. Here's how not to advertise.

Wish, an e-commerce business that advertises heavily on Facebook (they're behind some of the, uh, weirder ads you may have come across), is under fire this week for its product images for plus-size tights. Rather than featuring photos of plus-size models, Wish is advertising the tights with photos of thin models stretching them across their entire bodies.

As several people on social media have already pointed out, the ads are obviously and egregiously tone-deaf. Wish implies that advertising a product incorrectly -- that is, in a manner in which it will never actually be used -- is preferable to featuring a plus-size person on its website.

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Unfortunately, this isn't the first time Wish has made an advertising misstep (to say the least). The company, which often sells products cheaply, with slow shipping speeds, and directly from China, is infamous for serving users weird ads for products that are either inexplicable or offensive.

Earlier this week, the Daily Beast reported that the app TimeHop has received complaints from users who were served Wish ads for bizarre or disturbing products, including a dog collar for women and a sweatshirt covered in images of cocaine.

It's also not the first time a retailer has used thin models to advertise plus-size clothing. In April, the fast-fashion company Fashion Nova was criticized for using images of size two models to promote its plus-size line.