Supermarket brings in 'quiet hour' designed to help autistic people

Supermarkets are often bustling places, meaning it can be overwhelming for people on the autism spectrum and those who care for them.

To make the experience easier, Autism Spectrum Australia (Aspect) and supermarket chain Coles have partnered together on a program which will see stores go quiet for an hour as part of a sensory-friendly experience.

During the that time, the store's radio will be turned down to its lowest level, and the lights will be dimmed by 50 per cent.

Register and scanner volumes will be turned down to its lowest level, roll cages will be off the shop floor, trolley collections will stop, and PA announcements will be avoided -- bar emergencies.

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A trial began in August, between 10:30 a.m. and 11:30 a.m. at the supermarket's Ringwood and Balwyn East stores in Victoria. It ran until the end of October, with all shoppers welcome during the time period. On Nov. 21, Coles expanded the program to 68 stores around Australia.

It comes following a study conducted by the organisation on the shopping habits of people on the autism spectrum and their families.

"We have invested in training for team members to increase their understanding of sensory overload and how to best respond to customer needs," Linzi Coyle, Aspect Community Engagement and Operations, said in a statement online. 

"Although we have modified some of the physical and sensory stimulators in store, we also hope to achieve a 'no-judgement' shopping space for people and families on the spectrum, where customers will feel comfortable and welcome."

So far the initiative has been warmly received, especially by a mother named Emily Dive who posted on the supermarket's Facebook page, describing the experience as a "milestone."

"We filled a trolley!!! No mad dash to get in and out as quickly as possible only grabbing a handful of items," according to the post.

"Kudos to you Coles for your quiet hour today, and acknowledging your environment for people entering your store can be a sensory land-mine for many to navigate."