You won't believe how much Selena Gomez's social media posts are worth
Not everyone gets the same love on their social media accounts. Probably because most of that love goes towards Selena Gomez.
Gomez has the most likes on an Instagram image, but now we know she probably makes a great deal of money with each post as well.
D'Marie Analytics released rankings of social media influencers, and the results have Gomez sitting comfortably on top with a combined follower count across platforms of 180,915,477 people.
You May Also Like
What's just as impressive is what that means for her wallet. AdWeek reports that the Facebook, Twitter and Instagram posts from the pop singer are valued up to $550,000 a piece.
D'Marie Analytics CEO Frank Spadafora told AdWeek that the $550,000 price tag is the "ad equivalent" value per post, and not necessarily what she walks away after publishing every single image.
"This valuation is based on D'Marie's algorithm which measures 56 metrics including followers, post frequency, engagement, quality of post, click-thru and potential to create sales conversions from her social content," he explained. How much she takes home is decided between her agents and each brand.
Gomez has partnerships with brands like Coca-Cola, but Spadafora noted that she is still remarkably successful without overwhelming her social media accounts with ads.
"Personally, I think it's because she's being smart and she's aware that over-saturating her social feeds with sponsored content could negatively impact the relationship she has with her audience," he said.
Have something to add to this story? Share it in the comments.
Topics Facebook Instagram Social Media X/Twitter
