'The world is in trouble,' so Sir David Attenborough has joined Instagram
Now you can follow another one of your faves: Sir David Attenborough has joined Instagram.
In his debut video on the app, the 94-year-old natural historian and broadcaster said he's joined because "saving our planet is now a communications challenge. We know what to do, we just need the will."
"This is my first time on Instagram," Attenborough said. "And I'm making this move and exploring this new way of communication to me, because as we all know, the world is in trouble. Continents are on fire. Glaciers are melting. Coral reefs are dying. Fish are disappearing from our oceans. The list goes on and on and on."
Attenborough went on to explain that he'll be using Instagram to share messages explaining the problems our planet is facing, and possible solutions for tackling those issues.
So, is Attenborough posting the videos himself? Well, not quite. His collaborators Jonnie Hughes and Colin Butfield, who worked on Attenborough's upcoming Netflix film and book A Life On Our Planet, are helping to manage the account. The film will premiere in cinemas on 28 Sept. and launch on Netflix globally on Oct. 4. The book will be released on Oct. 1.
Followers will be able to watch videos recorded specifically for Instagram, as well as exclusive clips and behind-the-scenes content from WWF and Silverback Films, who also worked on the film and book.
To follow Sir David on Instagram, go to @DavidAttenborough.
Related Video: Even the 'optimistic' climate change forecast is catastrophic
Topics Instagram Social Good Social Media
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
