Hundreds of thousands of unsold Snap Spectacles are wasting away in a warehouse

Remember queueing up for hours to get a pair?
 By 
Yvette Tan
 on 
Hundreds of thousands of unsold Snap Spectacles are wasting away in a warehouse
A passerby holds newly-purchased Spectacles as residents demonstrate near a building converted into a Snap, Inc., vender of Spectacles sunglass cameras for Snapchat, on the Venice Beach boardwalk on March 11, 2017 in the Venice area of Los Angeles, California. Protesters accuse Snap of buying up residential and small business buildings throughout Venice and adjacent Marina del Rey, then converting them into commercial offices as a kind of sprawling campus as part of the so-called Silicon Beach movement. / AFP PHOTO / DAVID MCNEW (Photo credit should read DAVID MCNEW/AFP/Getty Images) Credit: AFP/Getty Images

Looks like Snap may have gotten ahead of itself.

Hundreds of thousands of unsold Spectacles are sitting in a warehouse in China, according to an article by The Information.

Spectacles were greeted with near fervour when they were first introduced, leading Snap to overestimate demand, ordering "hundreds of thousands" of additional units. But when the hype died down soon after, the company found itself left with too many units.

Keep in mind that each pair of glasses costs $129.99, not a small sum of money.

Snap CEO Evan Spiegel revealed earlier this month that the company has sold "over 150,000 units" -- which, if you take into consideration that there likely a greater number sitting in a warehouse, doesn't sound great.

According to The Information, the unsold inventory includes assembled parts in a warehouse in China, so it is possible that Snap could modify the parts and use them in a new version of the Spectacles.

Still, Spiegel has downplayed the importance of hardware to Snap in the near future.

"Our view is that hardware is going to be an important vehicle for delivering our customer experience maybe in a decade," he said at a conference earlier this month, according to news outlet TechCrunch.

"But if we believe it's going to be important in a decade, we don't want to be starting a decade from now."

If you say so, Snap.

Topics Snapchat

Mashable Image
Yvette Tan

Yvette is a Viral Content Reporter at Mashable Asia. She was previously reporting for BBC's Singapore bureau and Channel NewsAsia.

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