The sound of NEXA Blue

Recently we saw a series of videos by NEXA that asked us, “Can you see sound?” We got intrigued! Have you ever thought of seeing sound? It sounds like a superpower! Doesn’t it? But it isn’t.

NEXA took us by surprise when they translated their signature shade, NEXA Blue into a beautiful symphony. The brand brought together a bunch of gifted musicians from across the globe: Litsa, Samara and Eduardo, who had a superpower called synesthesia.

What’s synesthesia?

Much like a rare DC/Marvel crossover comic book (yes, those exist), synesthesia is a confusion of senses. It is the tendency of brain due to which one sense involuntarily triggers another.

The power of transforming color into music is called Chromesthesia. If you are one of the few chosen ones, you might be able to stimulate your sense of sound when you see the beauty of colour.

NEXA Blue’s new innovation came into being when the musicians created a symphony that illustrated what the color NEXA Blue sounded like to them. Each of these musicians gave us a note that they ‘heard’ when they saw the colour NEXA Blue. These notes were beautifully stitched together to form The Sound of NEXA Blue.

So, how do you get these abilities?

Nope, you can’t get this gift by getting bit by a radioactive spider. It’s a rare genetic gift, which a few famous and talented musicians in the past have also possessed. Mozart and Van Gogh had synesthesia. And even Billy Joel and Charli XCX.

Sit back and experience these musicians create the Sound of NEXA Blue.