Target's new swimwear campaign is completely Photoshop-free
Unretouched humans will be shopping for swimsuits this spring, so it makes sense that unretouched models would star in a swimwear campaign, right?
In a shoot for its new swim line, Target takes that logical stance. The photos, which debuted Thursday in a press release, are being lauded for featuring a wide range of ethnicities and body types -- and for ditching Photoshop entirely.
Also striking: the range of swimwear available. Plus-size offerings aren't just limited to one-pieces with thick straps; instead, intricate criss-cross detailing, bright colors, prints and cutouts are the name of the game.
It's a great move for Target, which has steadily been making its swimwear offerings more inclusive over the past several years. (In 2015, the retailer launched a campaign called "Target Loves Every Body," which aimed to "bring the fun" back to swimsuit shopping for women of all sizes.) This is partially because it's a sound business decision -- when Aerie stopped Photoshopping its ads, for example, sales spiked 20 percent.
It's almost as if people ... want to buy swimsuits designed for them?
Keep taking notes, other brands.
Chloe was the shopping editor at Mashable. She was also previously a culture reporter. You can follow her on Twitter at @chloebryan.
