YouTube stars raise money for charity in iHeartMedia's 'Tubeathon'
LOS ANGELES -- iHeartMedia and and What's Trending gave the classic telethon a twist with help from digital influencers.
On Wednesday evening, the company brought together dozens of YouTube stars for the fourth "#Tubeathon," a one-day fundraising event to benefit the American Red Cross.
The show, hosted by Shira Lazar, Bart Baker, Quddus and Taryn Southern, was designed to increase public emergency preparedness. It included a handful of musical performances, live entertainment and celebrity appearances.
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Here are some highlights:
Tons of performances
It wouldn't be an iHeartMedia event without some music.
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Social chatter
#Tubeathon produced more than 10 million social impressions. About 20,000 of those were tweets using the #help1family hashtag.
And most importantly: Lots and lots of fundraising
No tally on the amount of money raised yet but donations continued through Red Cross' Giving Day on April 21.
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Topics YouTube
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
