Victoria Beckham just announced a very affordable collaboration with Target
LONDON -- Victoria Beckham might have risen to fame as part of the bestselling girl group of all time -- the Spice Girls -- but, these days, she's better known for her subsequent career as a fashion designer.
Posh Spice's VVB collection comes with a pretty hefty price tag, but Beckham's new collaboration with U.S. retailer Target won't cost you the earth.
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The Victoria Beckham for Target collection will comprise over 200 items for women and kids -- the designer's first venture into childrenswear.
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"From the outset of my brand, I have always designed clothes that I want to wear, and that’s exactly what I have done here, but this time there are also clothes that my daughter would love to wear, too!" Beckham said in a statement.
"Designing for children is something I’ve wanted to do for a long time, so I was incredibly excited to be able to incorporate childrenswear into this collection," Beckham continued.
Beckham said that being a mother has helped her understand that children need to be able to feel comfortable and free in what they wear; something that has informed her designs.
The collection will include "easy-to-wear" dresses, rompers, "playful" tops and bottoms for women with matching styles for girls, toddlers and babies.
In a departure from the designer's hefty price tags, the clothes will range in price from $6 (£4.90) - $70 (£57), with the majority of items priced under $40 (£32.70).
The collection will be available in all Target stores and Target.com from April 9 until April 30, 2017.
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
